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What is Lead Generation?

28 Sep 2020

Lead generation refers to the process of creating interest in a business offering for the ultimate goal of generating sales. For many busine...

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Key marketing actions you can take for your business during a crisis

07 Apr 2020

With the novel coronavirus COVID-19 sweeping every corner of the earth and leading to a total shutdown in many countries all around the gl...

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Influencer Marketing

The Dawn of Influencer Marketing

01 Aug 2019

In the modern competitive landscape of digital marketing it has become increasingly more difficult for businesses to effectively reach consu...

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Marketing Funnels - Tracking the Customer Journey

03 Jul 2019

What Are Marketing Funnels? The marketing funnel is a tool designed to help marketers visualise the buyer journey. The buyer journey entails...

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Data - The Future of Marketing

04 Jun 2019

Evolution of Marketing In the last century, how businesses market their goods and services has changed dramatically. Initially, most busines...

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Brand Audit

Performing a Brand Audit

08 Apr 2019

Taking stock of your brand and reviewing all aspects of it can ensure there are no points of weakness and that strengths can be built upon. ...

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5 Things You Must Be Doing in 2019

25 Mar 2019

With 2018 well and truly in the rear-view mirror, we’ll recap some of the marketing trends of last year and explain how these will continue ...

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Best Practice for Aligning Sales & Marketing

25 Jun 2018

The sales and marketing function is one of the most important functions in an organisation due to its focus on building, maintaining, and en...

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How will Facebook’s Algorithm Changes Impact your Business

21 May 2018

At the start of January 2018, Facebook announced a major change to its News Feed algorithm that will profoundly impact brands’ ability to re...

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Benefits of Outsourced Marketing

04 May 2018

Often, management and business owners of small to medium enterprises implement marketing strategies and tactics that fail to drive business ...

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Fundamental Marketing Strategies Worth Investing In

22 Jan 2018

With the rise of technology, connectivity, mobility, and the rapidly evolving digital landscape it is essential that your business harnesses...

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Revamp Your Marketing This Year

23 Sep 2017

Now is the time to start revamping your marketing for the year to come, to get that bottom line looking healthy for the year ahead. Here are...

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How To Use PR To Gain Credibility For Your Business

23 Sep 2017

Savvy companies know that gaining credibility for their business requires engaging content that their audience can easily relate to. There a...

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