Affinity Digitalmarketingtrendsblog

Tackling Your Digital Marketing in 2021

09 Feb 2021

No matter what type of business you have, there’s no doubt you’ve heard of the importance of digital marketing. It is undoubtedly a challeng...

Paper 3187096 960 720

The Importance of Copywriting & Readability For Your Business

25 Oct 2020

Being able to write content that is engaging to potential customers is unfortunately not a skill that can be learnt overnight, with it often...

Agreement 2548138 960 720

Personalised Marketing

12 Oct 2020

In an increasingly fast-paced world, it is essential that every effort is made to best connect and engage with potential customers. Previous...

Digital marketing lead generation - man on computer

What is Lead Generation?

28 Sep 2020

Lead generation refers to the process of creating interest in a business offering for the ultimate goal of generating sales. For many busine...

Digital marketing lead generation - man on computer

Key marketing actions you can take for your business during a crisis

07 Apr 2020

With the novel coronavirus COVID-19 sweeping every corner of the earth and leading to a total shutdown in many countries all around the gl...

Influencer Marketing

The Dawn of Influencer Marketing

01 Aug 2019

In the modern competitive landscape of digital marketing it has become increasingly more difficult for businesses to effectively reach consu...

Patrick Tomasso F Mnt I8 Haab8 Unsplash

Marketing Funnels - Tracking the Customer Journey

03 Jul 2019

What Are Marketing Funnels? The marketing funnel is a tool designed to help marketers visualise the buyer journey. The buyer journey entails...

Paper 3187096 960 720

Data - The Future of Marketing

04 Jun 2019

Evolution of Marketing In the last century, how businesses market their goods and services has changed dramatically. Initially, most busines...

Brand Audit

Performing a Brand Audit

08 Apr 2019

Taking stock of your brand and reviewing all aspects of it can ensure there are no points of weakness and that strengths can be built upon. ...

Black Blocks Close Up 1329292

5 Things You Must Be Doing in 2019

25 Mar 2019

With 2018 well and truly in the rear-view mirror, we’ll recap some of the marketing trends of last year and explain how these will continue ...

Hand 523231 1280

Best Practice for Aligning Sales & Marketing

25 Jun 2018

The sales and marketing function is one of the most important functions in an organisation due to its focus on building, maintaining, and en...

William Iven 19844 Unsplash

How will Facebook’s Algorithm Changes Impact your Business

21 May 2018

At the start of January 2018, Facebook announced a major change to its News Feed algorithm that will profoundly impact brands’ ability to re...


Benefits of Outsourced Marketing

04 May 2018

Often, management and business owners of small to medium enterprises implement marketing strategies and tactics that fail to drive business ...


Fundamental Marketing Strategies Worth Investing In

22 Jan 2018

With the rise of technology, connectivity, mobility, and the rapidly evolving digital landscape it is essential that your business harnesses...


Revamp Your Marketing This Year

23 Sep 2017

Now is the time to start revamping your marketing for the year to come, to get that bottom line looking healthy for the year ahead. Here are...

Rawpixel 653767 Unsplash

How To Use PR To Gain Credibility For Your Business

23 Sep 2017

Savvy companies know that gaining credibility for their business requires engaging content that their audience can easily relate to. There a...