Medical and Health Care Marketing
Specialists in Medical and Health Care Marketing
At Affinity Marketing, we have extensive experience working with a range of providers and medical specialists in the health industry. We use this, as well as updated insights and scientific expertise to create a highly specialised, results-driven strategy that targets your relevant audience.
How we Differ
We understand that for health professionals, it is vital to maintain a professional brand identity whilst simultaneously engaging potential patients creatively. To do this, we take a holistic approach in understanding the entirety of your business to create an integrated strategy that is tailored to you and your ideal clients. We have extensive knowledge on the most effective strategies for health clients, and how to market potentially sensitive treatments.
Our strategy for medical patients involves consistent testing and measuring of results. We provide a detailed report every month, using real-time data to outline how your business is doing as a result of our strategies.
Undoubtedly, the online world is constantly developing, and it is quickly becoming the primary source to seek new patients. We understand that in the health industry, it is hard to find time to learn the ins and outs of new world marketing, and can help you design a comprehensive, personalised digital strategy that ensures the exposure your business needs.
Whether your business is highly established or recently launched, we help design comprehensive strategies tailored to your health service, generating real results and differentiating you from competitors.
Integrated Marketing Campaigns
By getting to know your business, we can use knowledge and experience to launch strategic campaigns, taking all aspects of the health market into account to grow your client base and increase brand awareness.
With the majority of potential clients using Google to search for local healthcare professionals, we help design and execute in-depth strategies including SEO, social media, Google Ads, email marketing, content creation and more.
Content Marketing and Collateral Development
As we say in marketing: content is key. We help medical clients create engaging and professional content, taking a careful approach to ensure your business is perceived highly by potential patients.
Our digital marketing gurus can assist in designing a visually pleasing website that is easy to navigate for optimised customer experience, increasing conversion rates and creating awareness of the opportunities and services you provide.
Our team possesses updated and extensive knowledge on how to effectively market your medical business using social media. We use strategy and content creation to gain wide exposure and new leads for your business.
Search Engine (SEM/SEO) Marketing
Not showing up on Google or getting the clicks you need? Our SEO specialists use on-site and off-site website optimisation to improve organic search results, ensuring a competitive advantage over other practices in your area.
Public Relations Campaigns
Whether you want to increase your organisation’s profile, your own professional profile or raise awareness of your products and services, Affinity can assist in bringing your medical story to life through the media.
Who we Help
Affinity works with a range of healthcare professionals, including small and larger businesses to enhance marketing strategy through a tailored, results-driven approach.
- Speech Pathology
- General Practitioners
- Interventional Pain
Healthcare Organisations and Not-for-Profits
- Healthcare Not-for-Profits
- Aged Care
- Private Hospitals
- Industry Associations
- Pharmacy Industry
Fitness and Health
- Gyms and Exercise Facilities
- Regenerative Medicine
- Cosmetic Clinics
- And more...
Thinking about hiring a marketing agency to take your business to the next level? Now’s the perfect time.
Contact us today for a free marketing health check or enquiry for your organisation.